Expert Witness Testimony and Reporting
Mr. Rubino provides expert opinions in a manner that is unique from other experts in the industry. He is able to comment on company management policies, driver behavior, passenger care, and the difference between what a company is required to do and what is merely desired behavior. This distinction is critical in the case of accidents or passenger injuries involving taxicabs, limousines, medical vans, airport or courtesy shuttles, or paratransit vehicles.
Mr. Rubino also can provide expert opinions on regulatory issues,
and can analyze company business plans to determine the probability of a proposed company succeeding or failing, and whether or not the company will actually serve its targeted population.
Taxicab 101- Taxi Tips
The Taxi Tips Weekly Newsletter: We have an excellent, on-going training program called Taxi Tips. Taxi Tips consists of 4 weekly lessons per month, 12 months per year, e-mailed to you, in which we cover a particular point in the Taxicab 101 syllabus. Theselessons are aimed at providing information to taxicab drivers in order to assist them in building their individual businesses as independent drivers.
The lessons span the spectrum of entrepreneurial skills, including daily preparation, sales techniques, building repeat business, best business practices, customer service techniques, dealing with adversity, business planning, future growth opportunities…. just about every subject that any small business person deals with.
Each weekly lesson is capped by a second weekly feature called Taxi Trivia, which highlights a fact about the taxi industry, its history, or about taxicabs in popular culture.
Taxicab 101- On-Site Training Modules
The following training programs and training modules are all part of our government-trademarked program called Taxicab 101- “The Business of Driving a Taxicab”. All modules are two hours in length and all attendees are provided syllabus outlines and study materials. This training is designed to make both your company and your independent contract divers more profitable.
Module 1: Driver Recruitment and Processing- If you are like most companies, many callers who answer your newspaper ad by phone never show up to fill out an application, and even more candidates who DO come to your office to apply never return for their training. To make matters worse, most of a company’s new driver recruits are gone in a month or two. Taxicab 101 addresses, and succeeds, in overcoming all of those issues. This program includes meeting with managers, and providing special instruction on Recruiting, Applicant Processing, and Candidate Retention. Included are samples of successful ads, and also an easy-to-use chart which allows your staff to track progress, and not lose track of, your applicants/candidates.
Module 2: Driver Training and Retention- Taxicab 101’s training is unlike anything seen in today’s taxicab industry. Our entrepreneurial approach teaches your independent contractor recruits how to make money from the first day they are on the road. We teach “The Business of Driving a Taxicab” in a way that new drivers are quickly brought to a level they would not normally reach until they were on the road for months. And this program is valuable for veteran drivers too, even if they feel they don’t need help. Their level of success will immediately improve after attending this training. We guarantee that after attending the Taxicab 101 Training class, even your most jaded drivers will tell you that this was the finest taxicab training class they have ever attended.
Module 2A: Taxicab 101 Driver Training, Train the Trainer- This module covers the same material as Module 2, but instead of training new drivers, we train your trainers on how to conduct the Taxicab 101 driver training class going forward after we leave. A written syllabus for Taxicab 101 is provided, along with notes and tips on how to make the class effective. This module includes the ability to videotape our trainer during this lesson.
Module Three: Customer Service- CSR Training- We feature an excellent training program for call center staff, especially Customer Service Representatives (CSRs). Like we do with taxi drivers, call center staff members are taught customer service from a business standpoint. They are taught the importance of their position as it relates to the success of your company, since they will now understand what it means to be the “voice of the company”. CSR’s are also trained to overcome one of the major challenges in any company- dealing with unsatisfied clients quickly, at the first level, before the problem becomes a major one which will hurt your business. Your call center managers will find that their jobs will be easier after their staff attends this class, and that they may no longer have to deal with simple customer service issues that should be solved immediately at the first level.
Module Four: "The Chicken and the Egg"- We have a powerful and effective program for growing your company and increasing your bottom line. Our unique program called "The Chicken and the Egg", is a Two-Track system aimed at building both of your "customer bases", your front seat (drivers) and back seat (passengers) simultaneously. In the taxicab business, you cannot build passengers without having the right number of drivers, and vice versa. Without keeping your current drivers or adding more new drivers, you won’t be able to service more new passengers. You need the chicken to have the egg and the egg to have the chicken. We teach you and your staff the concepts, methods, and techniques used in growing a transportation business, we assist your management with goal setting, and then we provide your team with the tools necessary to accomplish those goals.
Module Five: Business Development- We start by teaching your company how to build a basic core of commercial and residential business, and then teach you how to branch out into things like contracting and outsourcing. We meet with sales staff and provide training on Business Growth through both public and private sector contracting, outsourcing, and identification of under-the-radar opportunities. Formal materials called your "Sales Toolbox" are provided for your company's use: Sales letters, sample ads, promotional ideas and techniques, and printed materials to help close sales and contracts. We meet with owners/managers/sales staff regarding business vision, and setting both Short-term and Long-term Sales Goals. We will discuss a plan of business development, identifying target market, business leads, and other growth opportunities. Learn to use Joe Rubino's unique "Crumpled Paper Test", which he has taught to executives and managers nationwide as a reliable and effective means of identifying not only your company's "dead wood", but your future leaders. Finally, an Action Plan for business growth will be established.
Module Four: "The Chicken and the Egg"- We have a powerful and effective program for growing your company and increasing your bottom line. Our unique program called "The Chicken and the Egg", is a Two-Track system aimed at building both of your "customer bases", your front seat (drivers) and back seat (passengers) simultaneously. In the taxicab business, you cannot build passengers without having the right number of drivers, and vice versa. Without keeping your current drivers or adding more new drivers, you won’t be able to service more new passengers. You need the chicken to have the egg and the egg to have the chicken. We teach you and your staff the concepts, methods, and techniques used in growing a transportation business, we assist your management with goal setting, and then we provide your team with the tools necessary to accomplish those goals.
Module Five: Business Development- We start by teaching your company how to build a basic core of commercial and residential business, and then teach you how to branch out into things like contracting and outsourcing. We meet with sales staff and provide training on Business Growth through both public and private sector contracting, outsourcing, and identification of under-the-radar opportunities. Formal materials called your "Sales Toolbox" are provided for your company's use: Sales letters, sample ads, promotional ideas and techniques, and printed materials to help close sales and contracts. We meet with owners/managers/sales staff regarding business vision, and setting both Short-term and Long-term Sales Goals. We will discuss a plan of business development, identifying target market, business leads, and other growth opportunities. Learn to use Joe Rubino's unique "Crumpled Paper Test", which he has taught to executives and managers nationwide as a reliable and effective means of identifying not only your company's "dead wood", but your future leaders. Finally, an Action Plan for business growth will be established.
Summary- Our Taxicab 101 training deliverables, six modules plus Taxi Tips, and The Chicken and the Egg are unique to the industry and well worth the small investment of time and money. Our prices are very affordable and our module system allows you the flexibility to purchase them individually or as a package. We encourage you to contact any of our clients, including the ones listed in our testimonials.
Passenger Ground Transportation
J.M.Rubino Consulting
